Description
HISTORY OF THE I ❤️ NY TSHIRT
In 1977, graphic designer Milton Glaser crafted the iconic “I ❤️ NY” logo pro bono during a tumultuous period for New York City, aiming to revitalize its tourism. Originally conceived on a scrap of paper during a taxi ride, the logo quickly became synonymous with the city’s resilience and charm. The accompanying T-shirts, emblazoned with the logo, became a cultural phenomenon, adorning locals and tourists alike. Despite initial skepticism, the shirts surged in popularity, transcending mere fashion to become a symbol of affection for the city. Today, they remain an enduring emblem of New York’s indomitable spirit and universal appeal.